Insights

Perspective for a changing world.

Research, commentary and perspectives from Wave’s leadership across technology, government affairs, communications and the forces shaping decision-making.

Statecraft Builds Strong Nations, A Lesson in Statecraft from the UAE, Marta A. Tomovska — Featured · Marta A. Tomovska on statecraft in the UAE

Marta A. Tomovska on stage at a World Economic Forum session

Keynote

World Economic Forum · Global Future Councils

Sovereign AI strategy and digital transformation at national scale.

Featuring Marta A. Tomovska · Partner and Strategic Advisor

Selected appearances

Where our thinking shows up.

A selection of the summits, panels and forums where Wave’s leadership has appeared.

Panel

World Governments Summit · Dubai

Shaping government policy on emerging technology and AI governance.

Featuring Marta A. Tomovska · Partner and Strategic Advisor

Panel

LEAP · The Investors Stage

The intersection of technology, government policy and innovation.

Featuring Marta A. Tomovska · Partner and Strategic Advisor

Rachel Maycock on stage at the BRIDGE summit in Abu Dhabi with UAE government representatives

Panel

BRIDGE Summit · Abu Dhabi

In conversation on stage with UAE government representatives at BRIDGE.

Featuring Rachel Maycock · CEO

Panel

ITU Global Youth Summit · Varadero

Access, agency and accountability, keeping AI inclusive, ethical and accessible as it reshapes how young people learn and work.

Featuring Gala Tomovska · Co-founder & CAIO

Marta A. Tomovska on a Sky News Arabia panel in Dubai

Broadcast

World Economic Forum & Sky News Arabia · Live Panel

From Abogamers to Prompt Engineers: Navigating a New World of Work

Featuring Marta A. Tomovska · Partner and Strategic Advisor

The Atlantic · Live Conversation
A conversation on AI, geopolitics and the future of advisory.
Fireside
Path to Cutting Bureaucracy Forum
Digital governance and moving government decision-making at speed.
Panel
Envoy Africa · Technology & Diplomacy
AI infrastructure and diplomatic technology across emerging markets.
Panel

Case studies

Selected professional engagements.

ADNOC (Trading entities)
2019 to present
Strategic communications, CEO speechwriting, investor relations and IPO comms.
Launched several major transformation projects; led all communications for two new ADNOC companies.
Abu Dhabi Autonomous Week
2025
Integrated press office, bilingual content, media management and spokesperson coordination.
72M+ impressions · 1,133 articles · 465 media reps · 141 interviews.
UNDP
2026
Advisory on sovereign AI, digital government and GovTech.
Supported Serbia's national sovereign AI and GovTech agenda.
COP28 / G20 Presidency
2023
Advisory on a flagship environmental initiative, advocacy strategy across 70+ countries.
Secured support from all G20 leaders for the proposed initiative.